ShareParty

Redesigning ShareParty’s website to lower barrier of entry to participation in movement

Background

ShareParty

Team:

3 Designers

ShareParty is a non-profit initiative aimed at inspiring families to regift and exchange toys, games & books, rather than purchase new ones. Their goal is to cultivate strong community bonds and promote environmental consciousness while ensuring our children have access to an array of items that ignite their creativity.

The Goal

Mobilizing People With A Website

Our goal is to make that goal more achievable by creating a website that will mobilize individuals and organizations to host or participate in toy swaps and regifting opportunities and to promote ShareParty as a larger movement towards a more environmentally conscious world.

Because ShareParty is a new initiative, there is still a lot of development in terms of content and opportunities to join the movement. As designers, we had to translate those new strategies into an interface that would fit the organization values, be empowering to communities, and be easily navigable for people discovering ShareParty for the first time.

Research

How do movements start?

With our goal in mind, we had to understand how others have achieved it. There are many successful organizations out there that have started a social movement. For example, ALS Association, BuyNothing, Little Free Library, Repair Cafe, etc.

Each organization does at least one of these points very well that has led to its success: